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JULIAN PORCINO.
Your home is not just where you live —
it’s where your nervous system exhales and everything you’ve built begins to work for you.
When a space feels clear, intentional, and complete, it doesn’t just feel better — it performs better.
I design and elevate homes with intention — blending emotional clarity with real estate strategy.
Because when a home feels aligned, it attracts the right buyers,
the right guests, and the right energy.
WHAT I DO.
ABOUT.
Julian Porcino creates spaces people want to return to. Through intentional design and real estate strategy, he transforms homes into environments that resonate — for living, selling, or hosting. His work blends emotional clarity with value creation, shaping spaces that feel effortless, and aspirational.
As founder of Be Upstate, Julian curates intentional stays that offer respite from city life — places designed for guests to slow down, reset, and reconnect. His approach combines thoughtful design with operational strategy and a clear understanding of what makes a property both beautiful and profitable.
With over a decade of experience across New York and Los Angeles — contributing to more than $150M in sold projects — Julian focuses on investment styling, short-term rental development, and unlocking a home’s full potential through refined presentation and spatial realignment. For those seeking deeper personal clarity, he also offers guided breathwork and restorative reset sessions — an extension of the same philosophy that space and nervous system are deeply connected.
At the core of his work is a simple belief: the way a space feels shapes experience. Experience shapes everything.
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"When Julian says he transforms more than your home — he transforms your life — he truly means it.
We were hesitant to turn our country home into a vacation rental, worried it might lose its character. Instead, Julian distilled it to its essence. In just a few hours, he reimagined home — simply by editing, rearranging, and refining what was already there. "
- Susan P | Homeowner
EXPERIENCES.
"Julian saved us from costly renovations by transforming our home using what we already had. In just a few hours, he cleared stagnation and enhanced the flow by rearranging furniture, mirrors, and art.
Without a single new purchase, our space felt fresh, inviting, and totally renewed. Friends kept asking if we bought new furniture! "
- Amy K | Homeowner
"Working with Julian is a game-changer. He has an incredible ability to understand exactly what buyers want, whether prepping a home for the market or transforming a new space into a personalized haven.
What sets Julian apart is not just his design talent, but his positive energy. He makes the entire process stress-free. Julian is a creative partner who elevates every project—there's no one better in the business."
- Joseph B | Broker
DESIGN. HOSPITALITY. INTENTIONAL LIVING. LET'S CREATE TOGETHER. HELLO@JULIANPORCINO.COM