01. REAL ESTATE STRATEGY
Julian approaches real estate through the lens of design. Whether preparing a property for sale or refining an investment, he evaluates flow, light, layout, and feeling — identifying subtle shifts that elevate both perception and value. Through thoughtful styling, spatial realignment, and elevated presentation, he transforms homes into places that resonate.
As a licensed real estate professional, Julian also guides clients through buying and selling with a refined eye — helping them recognize not just what a property is, but what it can become.
02. HOSPITALITY DEVELOPMENT
Julian partners with property owners to shape experience-driven spaces that guests want to return to. From short-term vacation rentals to boutique stays and farm venues, he guides the process from design set up, positioning, and guest experience strategy.
Through Be Upstate — a growing portfolio of properties designed for intentional stays — Julian has developed a thoughtful approach to creating places where people can rest, reset, and reconnect. Blending spatial design, brand direction, and operational insight, he transforms properties into cohesive, profitable destinations where every detail feels effortless and deeply considered.
03. PERSONAL RESET
Created just for you and designed to realign both your space and your internal world. Through intentional home refinement — decluttering, reorganizing, and spatial reworking — Julian helps create environments that support calm, clarity, and forward movement.
For those seeking deeper renewal, Julian also offers guided breathwork and restorative practices shaped by his own personal journey through burnout, heartbreak, and transformation. Drawing from years of exploration in breath, movement, and spiritual study, these sessions create space to release what feels heavy and reconnect with your body.
Whether through your environment, your breath, or both — the goal is simple: clarity, alignment, and a return to yourself.
“When I felt lost, Julian helped me see what I needed before I could articulate it myself. Through his steady presence and care, I began to reconnect with my sense of self and move forward with clarity.”
- Ali R | Personal Reset Client
"Julian transformed our beloved family vacation home with incredible care, honoring our late parents' presence while bringing new life to the space. He balanced our large family's vision beautifully, creating a reveal that was nothing short of magical. His skill, passion, and vision made our dream a reality."
- Mary P | Personal Reset Client
DESIGN. HOSPITALITY. INTENTIONAL LIVING. LET'S CREATE TOGETHER. HELLO@JULIANPORCINO.COM