
After experiencing how the quiet simplicity of life upstate transformed my own, I began opening my home to others seeking an escape from the city. Again and again, guests described the same shift — deeper rest, clearer minds, a return to themselves.
Today, Be Upstate is my hospitality and property platform — focused on curated vacation rentals, consulting, and intentional design throughout the Hudson Valley and beyond.
I create homes that feel effortless yet elevated. Spaces where thoughtful design supports rest, connection, and clarity.
More than a stay, they offer a change of pace — and a reminder that it's ok to slow down and just be.
REST. RESET. RECONNECT.

JUST BE UPSTATE.
My curated homes are currently available for booking on Airbnb, each thoughtfully prepared to deliver a seamless and restorative stay.
I’m proud of the properties in my portfolio — and even more excited about what’s ahead. Several new, intentionally designed spaces will be joining Be Upstate for the 2026 season.
The perfect cozy country cabin for a romantic weekend getaway!
Sleeps up to 3 guests.
A historic 1790s Farmhouse on a working farm.
Sleeps up to 8 guests.
Get ready to forrest bathe! This rustic chalet is nestled in the woods.
Sleeps up to 7 guests.
Since we began listing our home on Air B&B in late Spring we’ve had guests every weekend…and every one of them has left a glowing review! Most cite the uniqueness & ‘feel’ of our home…and Julian’s attention & responsiveness, as host. Julian takes care of everything: he’s a pro. I don’t have to do a thing.
- Susan P | Owner, Hemlock Haus
I partner with property owners who see their home as more than real estate — but as both experience and investment.
If you’re ready to transform your property into an intentional, revenue-generating stay, let’s connect.
DESIGN. HOSPITALITY. INTENTIONAL LIVING. LET'S CREATE TOGETHER. HELLO@JULIANPORCINO.COM